With modern technology providing billions of consumers with access to a near-limitless amount of information, the ability to stand out amongst an ever-expanding crowd has become a valuable commodity in and of itself. Research has shown that, in spite of this advertising paradigm shift, word-of-mouth remains the most powerful means of attracting potential customers. Our modus operandi is rooted in this time-tested observation. ShadoWorld provides a plethora of tried-and-true services for Marketing and Promotional efforts, employing a variety of approaches to reach markets with the greatest engagement potential. We have an established history with a portfolio of clients as diverse as our methods and recognize the unique needs of each. Below you’ll find several ways we help you amass the following your brand deserves.
SERVICES/ CAPABILITIES
NATIONWIDE STREET TEAMS
We utilize our street teams all around the country for product distribution, wild postings, sniping, and the peer-to-peer distribution of promotional products. Our street teams are composed of highly motivated professionals from different ethnic and social backgrounds. We build and tailor our street teams according to each clients’ specific needs and each campaign’s overall goal.
– Street teams provided in the top 20 primary markets
– Male and female professional team members
– Brief consumers on said promotional product
– Verify the delivery of specific promotional items
– Represent the client and/or product with the utmost professionalism
– Street teams provided in the top 20 primary markets
– Male and female professional team members
– Brief consumers on said promotional product
– Verify the delivery of specific promotional items
– Represent the client and/or product with the utmost professionalism
WILD POSTINGS/ SNIPING
Snipes/ Wild postings are a wonderful way to spread awareness of virtually any product. This specific service consists of placing posters and/or snipes in key locations, such as the busiest of metropolitan intersections, as well as the most highly trafficked areas of a specified cities and neighborhoods.
– Freeway off/ and on ramps
– Telephone poles
– Key intersections
– Wall space
– Targeted districts
– Freeway off/ and on ramps
– Telephone poles
– Key intersections
– Wall space
– Targeted districts
FLYER DISTRIBUTION
One of the most common and effective ways to gain awareness of any given product, company, or service, is simply the distribution of promotional, and/or informative flyers. ShadowWorld street teams don’t solely distribute flyers; they create awareness by briefing individuals on the product, company, or service being advertised
– Door hangers
– Pamphlets
– Brochures
– Light reading material
– Booklets
PROMOTIONAL MODELS
Shadoworld offers a variety of highly skilled and professional promotional models to work many types of events. Our models pride themselves on elegance, grace, and poise.
Promotional models often aid as a rather fundamental means of generating awareness, promoting at larger events. Models are an excellent choice for corporate functions, conventions, and tradeshows.
– Models available in all markets
– Collect E-mail addresses
– Aid in product sampling
– Allow for photos to be taken with prospective consumers and fans
– Disbursement of promotional products
– Models available for Print Ads, Fashion Shows, Conventions, Music Videos, Major Motion Pictures & Indie film castings/extras, Movie screenings, premieres, commercials, etc.
Promotional models often aid as a rather fundamental means of generating awareness, promoting at larger events. Models are an excellent choice for corporate functions, conventions, and tradeshows.
– Models available in all markets
– Collect E-mail addresses
– Aid in product sampling
– Allow for photos to be taken with prospective consumers and fans
– Disbursement of promotional products
– Models available for Print Ads, Fashion Shows, Conventions, Music Videos, Major Motion Pictures & Indie film castings/extras, Movie screenings, premieres, commercials, etc.
ONLINE MARKETING & PROMOTIONS
Living in such a media friendly society, there are far too many overlooked or simply outsourced ineffectively. Online marketing is a technologically extensive way to reach millions of consumers previously unattainable by other means.
– E-mail campaigns
– Social Media bulletins & postings
– 3rd Party Website advertisements
– Text messaging campaigns
– Forums and Message board posts
– Interactive Live Streams
– Search Engine Optimization
– E-mail campaigns
– Social Media bulletins & postings
– 3rd Party Website advertisements
– Text messaging campaigns
– Forums and Message board posts
– Interactive Live Streams
– Search Engine Optimization
PROMOTIONAL/ RETAIL PRODUCT DISTRIBUTION
Product distribution carries a variety of possibilities. ShadoWorld street teams and ShadoWorld promotional models become a quintessential part of the distribution of promotional products. The disbursement of retail promotional products makes it even more viable to place such items into the hands of “mom and pop” stores who have established rapports in their respective communities.
Promotional product:
– T-Shirts
– Hats
– Promo-CD’s, Thumb Drives & Download Codes
– Posters
– Keychains
Retail product:
– Sporting tickets
– Promotional copies of albums
– Complimentary sample packs
– Beverage samples
– In-store displays
PRODUCT SAMPLING
Premature feedback about any given product is always an essential part of a successful product. It allows businesses to attain valuable feedback from consumers regarding everything from the packaging, the name, the brand itself, the flavor of consumables, or the impression of visual media. Focus groups are gathered to observe consumer feedback as well as gather data based upon the targeted consumer reaction. This data is then used to better structure and prepare product launches, marketing campaigns, and product enhancement.
– Food and Beverage sampling
– Advanced listening parties
– Movie screenings
– Food and Beverage sampling
– Advanced listening parties
– Movie screenings
NIGHTLIFE PROMOTIONS
After years of promoting in clubs throughout dozens of cities across the country, our firm has developed a strong, reputable reputation with the most active nightclubs and venues.
These ongoing relationships allow us to facilitate on the behalf of our clients to get their products in front of crowds of consumers in prime opportunities.
– Product give-a-ways
– Product display tables
– Artist showcases
– Movie premiere parties
– Concert after parties
– Red carpet events
– Product launches
– Themed events
These ongoing relationships allow us to facilitate on the behalf of our clients to get their products in front of crowds of consumers in prime opportunities.
– Product give-a-ways
– Product display tables
– Artist showcases
– Movie premiere parties
– Concert after parties
– Red carpet events
– Product launches
– Themed events
EVENT PLANNING
ShadoWorld will plan and execute any and all events; from corporate sponsored promo events, to high-profile celebrity parties. ShadoWorld will conceptualize your entire event; from the customized invites, to free give-away bags. No matter the budget, we will make sure you receive the most from your investments.
– Scout venue locations
– Secure venue
– Concept/Theme development
– Custom invites
– Press and media coverage
– Lighting
– Sound
– Valet parking
– Go-Go dancers
– Booking artists
– Catering
– Videographers
– Photographers
– Scout venue locations
– Secure venue
– Concept/Theme development
– Custom invites
– Press and media coverage
– Lighting
– Sound
– Valet parking
– Go-Go dancers
– Booking artists
– Catering
– Videographers
– Photographers
ALLIANCE FACILITATION
There are always challenges to building relationships between separate business entities. Over the years, ShadoWorld has established relationships with many business outlets all over the country. We operate as a vessel to cohesively and effectively establish working relationships between two or more parties.
– Identify clients needs
– Submit a collection of outsourceable options to client
– Provide a detailed outline highlighting a feasible return on investment for all parties involved
– Identify clients needs
– Submit a collection of outsourceable options to client
– Provide a detailed outline highlighting a feasible return on investment for all parties involved
PRODUCT DEVELOPMENT
ShadoWorld prides itself on aiding small startups and established businesses alike to introduce new products into the marketplace. Whether it’s designing flyers or conceptualizing the strategic execution of a marketing ploy, ShadoWorld realizes the importance of every aspect when introducing a new product into the marketplace. It isn’t enough to solely design promotional products; one must first understand their target demographics for the promotional items, as well as the campaign to be received by the community.
– Graphic design
– Concept development
– Strategic marketing ploys, based upon the consumer target demographics
– Website design
– Promotional product selection
– Graphic design
– Concept development
– Strategic marketing ploys, based upon the consumer target demographics
– Website design
– Promotional product selection
Indie Movie/Film Promotions & Marketing
Many of ShadoWorld’s clients are movie studios as well as film companies. We have successfully implemented many effective marketing options for our clients who seek unconventional methods of gaining public awareness of their upcoming projects.
– Demographically targeted movie screenings with feedback sessions
– Wild posting and sniping
– Mom & Pop retail poster placement. (Larger ad agencies generally tend to neglect the smaller “mom & pop” stores and smaller shops within the community)
– Retail poster placement
– Vehicle wraps/ Mobile billboards
– Nightclub promotions
– Radio give-aways
– College promotions
– High school & Middle school promotional opportunities for family oriented films
– Demographically targeted movie screenings with feedback sessions
– Wild posting and sniping
– Mom & Pop retail poster placement. (Larger ad agencies generally tend to neglect the smaller “mom & pop” stores and smaller shops within the community)
– Retail poster placement
– Vehicle wraps/ Mobile billboards
– Nightclub promotions
– Radio give-aways
– College promotions
– High school & Middle school promotional opportunities for family oriented films
Indie Artist/Band/Label Promotions & Marketing
From unsigned acts, to major record label entities, Shadoworld Worldwide Street Promotions offers a variety of services that cater to all those within the music industry looking to create awareness of upcoming releases through guerilla style marketing tactics.
– Flyer distribution
– Wild posting/sniping
– Concert/tour support
– Record pool submissions
– Mix-tape placements
– Radio call-in campaigns
– Music day submissions at local radio
– Setup and plan retail in-stores
– Facilitating promo-tour dates
– Bookings
– College tours
– Graphic design for print ads
– Media coverage
– Solicitation of endorsement deals
– Video casting
– Flyer distribution
– Wild posting/sniping
– Concert/tour support
– Record pool submissions
– Mix-tape placements
– Radio call-in campaigns
– Music day submissions at local radio
– Setup and plan retail in-stores
– Facilitating promo-tour dates
– Bookings
– College tours
– Graphic design for print ads
– Media coverage
– Solicitation of endorsement deals
– Video casting
Specified Marketing & Promotions Geared Towards Consumer Targeted Demographics
Many products are geared towards a specific demographic, and many clients wish to only target that consumer base. ShadoWorld offers the availability to structure promotional campaigns based solely on the product itself as well as the targeted demographic.
– Identify target demographic
– Strategically implement marketing campaigns catered to given demographic structures and behaviors
– Product designs formatted to appeal to targeted consumer
– Maintain weekly focus groups to retrieve prospective consumer feedback
Vehicle Wraps/Mobile Billboards
Vehicle wraps are often used to directly target specific locations where stationary billboards may not be feasible. The objective of the mobile billboard is simply to remind, retain, and revisit the targeted demographic.
– Creative design is offered for all vehicle wraps
– ShadoWorld offers SUV’s, conversion vans, and mid sized vehicles with high signage visbility
– Vehicles are held nationwide
– Month to month, quarterly, and annual vehicle wrap contracts are available